Experts In Simple

Ikea

Simple instructions and designs set IKEA’s affordable home furnishings apart, but today, buying a home to put them in is nearly impossible. IKEA is bringing its expertise to the complicated housing crisis with a simple solution launched by a simple campaign. Introducing Omöjlig, a new product line of kit homes.

The Home Crisis Remedy, Omöjlig

Many Americans overlook the kit home as a viable solution to their exasperating house hunt. By launching it as a new product line from a trusted brand, IKEA is normalizing the trend.

Buy it

Kit homes are still foreign to many, so instructions will be available online to introduce you to the process.

Customize it

Every home is customizable via the new interactive product launch page, so you can edit a template or create it yourself from scratch.

Build it

Each purchase includes the option to either assemble yourself using the iconic IKEA instructions or get help from our pros, who will put your home together for you.

New Furniture Line: Footage²

Introducing Footage Squared, the new furniture line that fits into any space. This furniture folds and moves to easily adapt to small spaces, imitating more square footage and simplifying your living experience.

A Beautiful Day In Las Vegas

One of IKEA's new Kit Houses is coming to an unexpected neighborhood—the famous house music festival EDC Las Vegas. The IKEA experience will serve as a preview of their new product line while doubling as an exclusive, intimate venue for some of the hottest acts all weekend long.

Commercial Real Estate

The housing market took a turn for the worse when homes became money-making investments. The world needs a simple reminder: homes are meant for living in, not cashing out of. So, IKEA is building a fake house made of billboards in the middle of Times Square to demonstrate the unhealthy way our society views houses—as cash cows.

Political Breakdown

IKEA is translating confusing political rhetoric about the housing crisis into regular language that’s easy to understand.

Copywriters: Jeremy Jones, Cat Zelenka